Tonieplay The Game of LIFE Game & FREE Controller

The Game of Life for Toniebox 2 is a reimagined audio game version of the classic board game, designed to put the kids in charge of their very own story. With screen-free and story-led challenges, surprising twists and playful audio, every choice they make shapes a brand new adventure from start to finish.

Players set off on a screen-free journey through life using the Tonieplay Controller – instead of the iconic spinner – to travel around the gameboard. Along the way, they’ll explore exciting careers from fashion designer to astronaut, adopt puppies, grow their family, discover new hobbies and tackle fun mini-games and active challenges. Some games will have players spinning and pressing the controller as fast as they can, while others are all about imagination, luck and silly surprises.

With 15 careers to explore and over 300 challenges, twists and story moments, every game tells a totally new life story. And when players finally reach the reunion party, they’ll hear a personalised highlight reel celebrating all the choices and memories from their journey. Ready? Let’s go!

Tonieplay offers safe, screen-free gaming with interactive games, quizzes, and adventures—no screens or ads. Designed for kids ages 3-12+, these experiences foster problem-solving, critical thinking, confidence, and self-belief. Kids can play solo or team up with family and friends for multiplayer fun and learning.

The games improve focus, enhance listening skills, and boost hand-eye coordination. Through engaging content, kids also develop decision-making skills and self-efficacy, empowering them to set and achieve goals—all while having fun.

*Toniebox 2 and Tonieplay Controller required to play - Toniebox 2 sold separately. Tonieplay only compatible with Toniebox 2.

© & ℗ 2026 tonies GmbH THE GAME OF LIFE and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc.